During this project I have developed my skills in working as a team deciding the different stages of advertising a product, from the initial plan, to gathering ideas and organising taking photos and using them to create a final design. My weaknesses are that I struggle to effectively use a camera. I do not take enough photographs at different angles using different lights. So my pictures come out at a very similar standard and style every picture. I am improving my skills in using a camera by learning the different functions the cameras have, how to use the flash and choose different formats of pictures.
In this project I have used my photographic skills using manual focus and the flash function, I have also used my Photoshop skills to develop my final advertisement using filter affects, black and white functions, colour and contrast balancing and text/font. I effectively used my Photoshop skills to compensate for my ineffective use of a camera. The work I have blogged demonstrates an example of how my current photographic skills are, and how later they can be compared to my work to show the progression of my skills with both using a camera and using Photoshop. The weaknesses in my work are the lack of different angles of photographs and poor lighting on my photographs, with not enough different angles and bad lighting the quality of my photos are heavily lowered. I can improve this by learning to use the different modes and settings on a camera to compensate for poor lighting and learn to use different angles by taking more photos in later projects. If I were to do this project again I would use more actors in the images and pre-plan different scenes instead of thinking of them specifically at the time. So I would be more organised and have a better idea of exactly what I wanted to photograph. By planning more effectively I would improve the standard of my entire project.
The target audience of our product was teenagers 13-19, whereas it originally appealed weakly to an audience of any age. The use of comedy in the re-branding of our product, presents it in a new more comedic light, instead of being bland and unappealing. These comedic elements work because it keeps the audience’s attention and the joke of the product will stay in the viewer’s memory and recall when they see the product in a store, enticing them to buy it. The main element of this project that doesn’t work is that the product itself heavily does not appeal to a wide audience, so it is difficult to make something that alone was not very appealing, appealing to a smaller audience. Our product is not tailored to meet the demands of our audience as our audience has no demands for this product. I am unsure of how this could be improved. This work demonstrates how using segmentation systems can help develop the understanding of a targeted audience by helping us learn what characteristics and elements of presentation appeal to our audience making it easier to tailor our presentation to maximise its effectiveness.
